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Because bikes are more than our hobby. They're the main driving force in our lives. 


We have some lofty goals, but everyone has to start somewhere.


We've worked front line and behind the scenes in some of the best bike shops in the country, large and small. We realized that they could all benefit from a modification in structure and advancement in technology to truly thrive in the changing world around them. 


Most importantly, the beloved workers in these shops can, and should, be given more. 

So that's why we're here. We're going to change the industry... but we can't do it without you. 

About: About Us
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